PARESSEUX
Paresseux – Ironic Hat Brand
During my freshman year of college, I co-founded Paresseux, a hat brand that humorously embraced laziness while showcasing the highest level of creativity. As the driving force behind the brand’s social media content, marketing strategies, designs, and overall image, I developed a unique aesthetic that resonated with our audience. The brand’s identity revolved around the idea of effortless creativity, allowing us to build a loyal following and make a lasting impression on campus culture.
Paresseux first brand shoot image
Fun brand introduction teaser
Social media images photographed, edited, and/or directed by me