WELCOME TO THE L6ND

Welcome to the Land – Album Rollout & Creative Direction (graphic design, animation, merch design, video editing)

For Welcome to the Land, I led the entire creative vision from start to finish. This included the full album rollout, designing exclusive merchandise, and directing every aspect of the album teaser—handling the concept, editing, graphics, and overall aesthetic. In collaboration with Kansas City streetwear store WyCo Vintage, I bridged the music and fashion worlds, crafting a campaign that resonated with both audiences. Every element was carefully curated to bring the artist’s vision to life and create an unforgettable experience.

Album cover concepts

Album teaser video

Music video direction

Logo and collaborative merch designs

Finalized merchandise (front)

Finalized merchandise (back)